What is SMO?
SMO refers to Social Media Optimization and it refers to the use the different social media channels and communities to generate the awareness about the product and create a brand recognition with a target audience.
People often confuse SMO by just creating the social media accounts and not managing them efficiently, but they forget the key factor is their involvement with audience. SMO cannot be achieved in a single day, it’s an ongoing process; more like establishing your relations with customer, knowing their requirements, understand their problems and do what they love.
SMO is extremely important for any organization irrespective of their size and structure and is a key factor contributing for better results in search engine optimization. Some of the biggest channels for social media optimization are RSS feeds, Facebook, Twitter, video and blogging websites.
In short, social media optimisation is establishing a strong link of sharing content between a website and its social media and networking sites.