What is SEO?


Search Engine Optimisation (SEO) is a powerful digital marketing method which helps improving the visibility of website in search engines like google, yahoo, Bing etc. to generate better and relevant web traffic to website. When people are looking for information on internet they head straight to search engine making it one of the biggest marketplace for website. Statistically, SEO is the most cost-effective marketing technique as it provides the highest return on investment (ROI).


The success of a page should be measured by one criteria: Does the visitor do what you want them to do?

With over 16 billion monthly web searches, Ranking is no longer the goal for SEO neither is the gained traffic, they are the prizes for your marketing efforts resulting in minimum of 20 to 80 percent of your online revenue.

Search engine optimization is undoubtedly the most significant digital marketing strategy to achieve your website’s targets. Therefore, it is highly imperative for all companies regardless of their size and industrial domain to learn and understand the importance of search engine optimization and what can be achieved through it for their business.