Google launched flexible conversion counting in mid of Q1. Its an improved way for advertisers to track conversions that really matter to them. This will allow advertisers to value each click of their consumers which can lead into business.
With the presence of estimated cross-device conversions and cross-account conversions tracking, we were able to measure conversions more accurately but with flexible conversion counting it becomes more efficient for advertisers to track activities of consumers that are valuable to our business and measure them providing you a better ROI.
one-per-click and many-per-click columns of conversions are replaced by converted clicks and conversion columns to establish an understanding appropriate value of each click that leads to a conversion.
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