All posts by Veena

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Agile Marketing Approach

The word agile comes from Latin dictionary which means quick and well coordinated, as the meaning suggest any approach which is fast and well organised in an agile approach. Agile approach is quite commonly used in field of software development industry where solutions and requirements are made by well coordination between different teams. Similarly, Agile

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The Invisible Fish

In marketing, sometimes you need a “catch”. This is one of the stories that could be as much urban legend as actual history. But Harry Reichenbach’s “Invisible Fish” is an original marketing stunt. Harry (1882-1931) was called a publicist in his day and worked largely promoting movies and their stars but on one occasion he

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